Viktor OS — Meridian

CONNECTED Meta Ads✓ 2s Google Ads✓ 4s TikTok Ads✓ 11s LinkedIn Ads✓ 8s Snapchat✓ 20s X Ads✓ 14s Stripe✓ 1s HubSpot✓ 6s Salesforce✓ 9s GA4✓ 3s Zendesk✓ 12s NetSuite✓ 31s + 3,201 more integrations

MRR Stripe · NetSuite

$1.42M

▲ 8.2% vs Jun

Net profit margin NetSuite

18.4%

▲ 1.3pp

Blended CAC 6 ad platforms

$1,247

▼ 6.1% (better)

LTV : CAC computed

4.3x

▲ 0.4x

Cash runway Mercury · NetSuite

23.4 mo

▲ 1.8 mo

Active customers Stripe · HubSpot

8,412

▲ 312 net

Revenue & gross margin

actuals · dotted = forecast · line = plan

RevenueGross margin %Plan

WMQ

Acquisition — spend → customers → revenue

last 30 days · unified across 6 ad platforms + organic, by Viktor

Total spend $312.4k · blended ROAS 4.4x

Channel	Spend	CPM	CTR	Leads	Customers	CAC	Revenue (attr.)	ROAS ▾

Cohort retention

net revenue retention %

LogoNRR

Conversion funnel

last 30 days · GA4 + HubSpot + Stripe

Unit economics

trailing 90 days

payback trend

CAC · paid blend

$1,412

▼ $96 q/q

LTV · weighted

$5,378

▲ 6.2% q/q

Payback period

7.4 mo

▼ 0.8 mo

ACV

$2,046

▲ 3.1%

Contribution margin

71.3%

▬ flat

Cash & burn

balance · monthly net burn/gain

$9.14M in bank

Revenue mix

by plan tier · by region

Department pulse

one metric per team · live from each team's stack

Signals & anomalies

auto-generated by Viktor

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